Now, my major concern about swing thoughts and keys is not so much about their content, but rather about when you think of them. Some would argue that there’s no place for them at all during a round of golf and they should be confined to the practice ground. While I broadly agree with this, I feel it’s more important to eliminate conscious thoughts about the swing once you step in to address the ball.

There are parts of a golfer’s routine that require conscious though and there are parts where it’s better to trust your unconscious learned skills to actually hit the ball. When you first learned to drive a car, you had to think about everything you had to do. As a result, you were overwhelmed, perhaps over self-aware, and it was difficult to drive smoothly. Now you know how to drive, you only consciously need to think about things like where you want to go, when you have to get there and have you got enough fuel – your pre-driving routine. The actual driving is performed as naturally and unconsciously as breathing or signing your name. Try copying your signature and you’ll understand how much self-awareness gets in the way.

Although I generally don’t’ interfere with the intricate details of an individual client’s routines, I do encourage them to split their routine into four parts:

• Pre-Shot Routine – where you consciously concentrate on preparing, planning and imagining the shot you want to play
• Rehearsal swing – where you internalise the feel of the shot you imagine
• Shot Routine – where you unconsciously take your stance, have one final look at the hole and hit the ball instinctively
• Post-Shot Routine – where you consciously learn from the shot and either celebrate it or release it to the past where it can’t hurt you.

The only place for swing keys is in the first and possibly second parts, where the physical “feeling” you’re working on can easily be incorporated into the way you plan to play the shot. Once you’ve internalised that feeling in the rehearsal swing, then you can simply step in to the shot and trust your unconscious to deliver that feeling.

Are Golfing Objectives the same as Swing Keys?

Golfers often talk about their objectives for a round and their swing thoughts and keys. For me, these are different. Your objective is generally about “what” you want to achieve and a swing key is more related to “how” you’re going to make it happen. Using the analogy of driving a car, the “what” is the conscious choice of where you want to go, when you want to get there and perhaps the route you plan to take. The “how” is largely dictated by your unconscious learned ability to drive a car.

In golf terms the objective should be decided in the Pre-Shot Routine. It’s what you see the pros discussing with their caddies. One they’ve agreed on the nature of the shot, the caddy steps back and the pro takes a rehearsal swing or two, to get the feel of the shot, and then hits it. For top golfers like Tiger Woods and Phil Mickelson, it only takes 11 seconds to hit the ball from the moment the caddy steps back. That doesn’t leave much time for conscious thought about swing keys, or anything else for that matter. Everything in the Shot Routine is pretty much automatic, including any forward press. That’s just part of the feel of the shot.

So why are some keys more appealing to certain golfers?

This was something that used to catch me out when I first started doing golf psychology, especially using NLP. Almost every NLP technique I was originally taught was based around getting people to visualise – to see pictures in their mind’s eye. The problem was that many of my clients couldn’t consciously “see” those pictures that clearly and neither could I see mine.

What I eventually learned was that we all experience the world through our five senses of sight, sound, feeling, taste and smell. We also code our memories using those five senses. That’s why we can hear a tune or smell a particular aroma and be transported back to some significant past event and experience all the feelings we had at the time. How many couples have “our song”?

More importantly, I also learned that people have their own personal unconscious preferences for the sense they use the most. If you listen to a number of people describing the same event, some will describe mainly in terms of what they saw, some in terms of the sounds or words and others in terms of feelings. How many times have you heard someone saying things like, “I see what you are saying” or “that picture makes me feel bad”? Personally, I tend to use feeling words, perhaps that’s not surprising for a therapist and it’s consistent with the fact that I “can’t” consciously see pictures in my mind. I must see them unconsciously, or I wouldn’t recognise people, places and things.

When working with a client, I now do my best to pay attention to the sensory words that people use in conversation and phrase my own words and techniques to match theirs. If I’m talking to a group of people, it’s more difficult. That’s when I “try” to use seeing, hearing and feeling expressions. If I’m presenting, I make sure my slides include pictures as well as words and I try to use my body to convey feelings.

Even with their well polished mechanics and a good understanding of ball flight physics, the top players still hit a less than perfect shot every now and then. Even if they don’t actually hit a bad shot, the course and conditions and outside agencies can turn a good shot into a bad one. We even have a term for that in golf – “Rub of the Green”.

So what else do the top players do when they experience one or more bad or unlucky shots? Well, I was listening to Rory McIlroy giving a clinic to a large group of young players at the Grand Final of the Faldo Series. Someone asked, to a ripple of laughter, “If you can’t stop making bogeys, how do you bounce back on the next hole?”

The gist of Rory’s reply was, “If you’ve just made a bogey on the 5^th green, you can’t walk on to the 6^th tee going ‘I have to make a birdie because I bogeyed the last’, you have to stick to the process”. He went on to say, “You’re not thinking about bogeys or birdies, all you’re thinking about is the shot at hand and just going through your processes, if you do all these things right, your score at the end of it will take care of itself”.

Focus on the shot in hand

So, in striving for perfection, you need to focus on the shot in hand, and make use of your routines or processes, especially your post shot routine, regardless of what went before. Remember that each shot you play just counts for one shot on the scorecard. And it’s equally important, regardless of whether it’s for a birdie or a bogey. That’s the secret of Winning Golf.

One of the best exponents of this approach is Luke Donald. Yes, I know I’m biased, because he’s a member of my club and I can remember giving him shots in matchplay!

Well what better way to finish my last blog of 2011 than with a reference to Luke Donald. His approach to perfect golf has driven him to be number one in the world and to top the money lists on the European and PGA Tours. What more can I say?

Well, I always seemed to putt better when I had a playing partner, so I’ll set aside 2-ball match play and stroke play for the moment. Now that I come to think about it, I generally seemed to putt better when I had a partner than when I was just playing for myself.

So why did I putt better with certain partners than I did with others? Well I fairly certain that I putted better when I played with a confident partner who I trusted to read my putts for me. The odd thing is that the partner I remember putting best with was not in my league in terms of handicap. He just seemed to read greens instinctively and he was certainly a good putter. He knew my putting style and trusted my judgement of distance, so he simply told me where to aim and I holed the putts – far more than my fair share.

Wouldn’t it be nice to have someone like that caddying for you now, I hear you say? Well, you already do, if you are prepared to trust the unconscious green reading instincts you already have. The good news is that I’ve addressed the unconscious aspects of green reading in the final golf hypnosis session in my “Own the Putting Green” programme.

Is that all we can do for putting? What about the power of the conscious mind? If I’m playing a full shot, I have lots conscious tools to help me. I can use yardage charts, GPS systems, laser rangefinders and even the 150 yard posts to help me judge distance. I can even calibrate my hitting distances with each club using devices like Trackman. In addition, there’s often contour information for the greens on the course planner to help me plan where best to land my approach shots.

All of those things, combined with the information we pick up through our senses and experience, help us to plan our full shots consciously in our pre-shot routines. The problem is that we are largely left alone with senses and judgement when it comes to putting. The only alternative to trusting your instinctive green reading skills seems to employ the services of a really good caddy or play with a partner you can trust!

Well that’s what I thought up until I went on an AimPoint green reading clinic recently!

The AimPoint Green Reading Clinic

The clinic was organised by my old friend and putting coach, Jason Gilroy of Gilroy’s Golf, and run by Europe’s senior AimPoint instructor, Jamie Donaldson. I’ll leave it to them to tell you all about AimPoint, other than to say that I started out very sceptical and came away as a convert.

What surprised me about the course was that it was much more intuitive and a lot simpler than I expected. What delighted me was that I learned something very important about my own field.

I talk a lot in my work about the importance of using and extending all of our sensory inputs – sight, hearing, feelings, smells and tastes. When I talk about visualisation, I really mean imagination and we can imagine more than just pictures. In fact many of us are more comfortable recalling and imagining internal and external feelings and sounds than pictures.

As a golfer, I was used to thinking about the feeling of every part of the body in my swing – apart from my feet. That all changed when Jamie started talking about walking around the green and sensing changes in slope with my feet. He was getting us to “look” for inflection points so we could detect break directions. You’ll have to go on the AimPoint Fundamentals clinic to understand the relevance of that information and a lot more besides.

All I know is that it reminded me of all the valuable input we have from all our senses and how we can easily “read” the subtlest change of slope on a green just by walking around on it.

The older they get, the more golfers tend to forget how easy putting really is. They also forget how good they used to putt when they were younger and more carefree. You often hear the golf pundits on television talking about how some or other up and coming young professional hasn’t yet learned how difficult putting really is. They sometimes go on to talk about how the accumulation of years of missed putts slowly frazzles the nerves and undermines the confidence of the older and more experienced golfers. Maybe that’s how they justify their own inability to maintain their competitiveness on the tour. It’s small wonder that they’re now commentating rather than playing.

I work regularly with an American Senior Professional Golfer and the first time we met was in a practice round for the British Senior Open Championship. He explained that he couldn’t read greens very well. It was a major problem for him and put unnecessary added pressure on the rest of his game.

After walking a few holes with him in his final practice round, I noticed that there was a little white cross painted on each of the greens. I guessed that these were to show the greens staff where to cut the holes on the first round of the tournament, the next day. So I suggested to my client that it would be worth rolling a few balls to these marks to get the feel of these pin positions. As he’d been practicing with several balls and to save time, I suggested that he walked in a 20 foot circle around these “holes” and rolled a few balls by hand to them. It was a lot quicker than putting them, as he didn’t bother to line them up.

I kept quiet for the first few greens where he tried this and just let him do this without much conscious thought. Then I pointed out to him that around 40 percent of the balls he’d rolled this way would have gone in the hole and the rest had finished within 12 inches of the white mark. He burst out laughing when I asked him if he was still sure that he couldn’t read greens. He could when he didn’t try too hard consciously!

Why don’t you try it out for yourself? It’ll confirm how good you really are at reading greens unconsciously and instinctively. All you have to do is to roll a few balls on a few greens. It’s a great way to reinforce the “Reading your Putts Instinctively” golf hypnosis track in my Own the Putting Green” programme.

Own the Putting Green

Own the Putting Green” is one of my most popular programmes and is used by many of my professional clients to very good effect. The programme addresses putting confidence and belief in your putting, as well as learning `to trust your instinctive green reading abilities.

The programme won’t teach you how to putt or how to read greens. What it will do is help you to make the most of the unconscious, instinctive putting abilities you already have.

Unusually for me, there are no instructions here about using any formal self hypnosis technique before following these six steps. You’ll usually be using this technique as you transition from the conscious process of planning your putt in your pre-shot routine to the, hopefully, unconscious process of stroking the putt in your shot routine. Having said that, if you’re an experienced user of the “Finger Breathing technique, you’ll only need a couple of deep breaths at this point to get into just the right state.

Step 1: When you approach a putt, start following your normal pre-shot routine and doing whatever you would normally do to read and visualise the putt.

Step 2: If you haven’t already marked the ball, then mark it now, clean it and replace it ready to putt. I suggest that you avoid making any particular conscious effort to line up the markings on the ball with the target. If you normally draw a sighting line on your ball, either ignore it or don’t do it for now.

Step 3: Now stand 2-4 yards behind the ball on the line to your target. Face straight at the target, so that both your eyes are seeing the ball and the hole using your binocular vision.

Step 4: Recall your visualisation of the putt and do your best to imagine the feeling and/or picture of the ball rolling along your expected line before hearing it fall in the hole.

Step 5: Now, keeping that feeling and/or picture in your mind and, while maintaining your gaze at the ball and the hole, take your stance for a practice swing. Take a couple of practice swings while still looking simultaneously at the ball and hole.

Step 6: As soon as you feel the practice swing is a good rehearsal for the putt you want to play, move as quickly and smoothly as you can and take up your stance to the ball. Only roughly align yourself to the hole – your unconscious will automatically allow for any misalignment. Then take one slow look at the hole and as soon as your eyes return to the ball, notice how you automatically and unconsciously start your putter stroke and then stroke the putt. It really is that easy!

So why does this work? Well, the object is to get all the conscious thought and analysis out of the way before handing over to your unconscious mind to finally assess the shot and hit the putt. Looking at the hole with both eyes while you get the feel of the putter stroke allows your unconscious mind to take in all the information it needs to deliver the putt that you saw and/or felt in step 1. Finally, the faster you can smoothly take your stance, look at the hole and start your swing, the more of that unconscious information you’ll retain and the less time there is for the conscious mind to step in and start analysing things again – and potentially sowing the seeds of doubt.

Remember that you can use a similar technique for chips and, with practice, for longer shots as well. It’s also a good technique for helping overcome the Yips for both putting and chipping.

I remember avoiding the suggestion, at the time, that Darren started doing that after he or one of his support team read about it in my ezine. However, it was obviously helping him in overcoming some of the “demons” that seemed to be afflicting his putting confidence back then. The six steps and his action back then of gripping left hand low and then re-gripping right hand low were clearly keeping his conscious mind occupied while just trusting his unconscious mind to hit the putts.

The technique was so effective I included it, along with three golf hypnosis sessions, in my “Own the Putting Green” golf hypnosis programme.

Imagine my delight a year later when he was still using those six steps in his magnificent win in the 2011 Open Championship at Royal St Georges.

Remember you are a great putter

I first used the Six Steps to better Putting in Your Unconscious Mind technique when I was working with a young tournament professional having serious problems with his putting. He’d been struggling to put a good score together despite often hitting 15 greens in regulation in a round. It wasn’t his putting stroke, because he’s already spent a lot of time working with his coach on his putting and everything was looking good there. The problem was that he seemed to have forgotten that he was a good putter. And that was putting more and more psychological pressure on his game.

We spent some time on a very undulating putting green and experimented with various techniques until we came up with the Six Steps to Unconscious Putting that I’ll post tomorrow. My client was uncomfortable at first, but after about 45 minutes, I suddenly noticed him relax and smile as he said something quietly to himself. I’m not sure what the exact words were, but it was the cheeky nickname he’d been given by his friends at college when he kept holing putts as they played for candy bars and sodas.

He remembered how good a putter he was and the following week, he went out and won his first pay cheque as a professional. He putted rather well that day!

Tomorrow, I’ll take you through those Six Steps to Unconscious Putting, a key part of the pre-shot routine that Darren Clarke used so effectively at Royal St Georges in wining the Open Championship

Here’s what GOLFMagic had to say in the Instruction Articles section of their website under a dramatic headline and a rather worrying sub-heading! There’s a similar article on the Golfshake.com website.

Hypnotist offers solution to dreaded yips
Go “under the knife” to solve your wedge game

It goes by many names, although the most literal term itself sends shivers down our spines.

Twitches, staggers, jitters and jerks are enough to make the palms sweaty, but the one that gives us sleepless nights is the yips.

How often does it happen? One week you’ll be pulling off shots like that Tom Watson effort at the 1982 US Open, the next you’re using your wedge as a gardening tool. And that is generally the form that sticks. Suddenly you’ve forgotten what it’s like to hit the dancefloor and the 56 stays in the bag gathering rust.

So why not try something a bit different? Andrew Fogg (pictured below) is the UK’s leading golf hypnosis expert, and is offering golfers a real, permanent solution to this dreaded golfing conundrum.

Every year, thousands of golfers sift through hordes of instruction articles searching, praying and pleading for a cure. Inevitably, the problem persists as no amount of tuition; comfort of grip or shaft length can ever heal the mental scarring caused by the yips.

Instead, there’s a real solution that a growing number of golfers in the UK can vouch for. And that’s a visit to The Golf Hypnotist, who has worked with everyone from high-handicap amateurs to Tour professionals.

Several individuals within the industry have visited Mr Fogg, usually following a torrid few months with the chipping yips, and since their session have confirmed their short game has improved no end.

“I honestly can’t believe how much my short game has improved in such a short period of time,” admitted one golf industry figure and student of Mr Fogg. “Like most people, I guess I was a little sceptical at first but I’d recommend it to absolutely anyone now.”

An hour-and-a-half long session with Mr Fogg costs £100, including a follow-up. For more information, visit www.golf-hypnotist.com.

You can find out about all my Golf Hypnosis Programmes, including “Overcome the Yips“, for putting, chipping and wedge play, at the Golf Hypnotist Store.

The problem I’ve found back then was that, however well conceived and constructed these training aids are, I only used most of them a couple of times before they start gathering dust!

If you still want to use golf training aids, then here’s a way to use Golf Hypnosis to get the most out of them.

Most of these devices are designed to help you to physically repeat some part of the golf swing the way the designer feels you should. The good news is that they help you to make flawless repetitions of that swing element. The problem is that I get bored or want to get out on the course, long before I complete the thousands of repetitions needed to ingrain the new action.

So how can golf hypnosis help? Well, one way is to use self hypnosis to take you into a receptive hypnotic state and then use the training aid while remaining in an eyes-open trance. I used that technique with a hoop style swing trainer I had some years ago called an Explanar – www.explanar.com. It’s a very effective training aid invented by Luther Blacklock, a top UK teaching professional and head pro at Woburn Golf and Country Club.

Another way golf hypnosis can help is in speeding up the learning process using a concept called “Hypnotic Time”. It is not uncommon for people to fall asleep for a few minutes and wake up from a dream that they seemed to “live” for hours or even days. In a similar way, people in hypnotic trance can often experience time distortion allowing them to speed up their unconscious experience.

All you need to do is to practice a drill for a short while using the training device of your choice, then use hypnosis to rehearse the drill over and over in Hypnotic Time. You can achieve this either using self-hypnosis or by listening to the hypnosis tracks in my “Better Golf with Less Practice” hypnosis audio programme. That way, you can to unconsciously complete hours of practice or rehearse rounds of golf in just a few minutes.

The idea of using hypnosis as part of a swing coaching technique for golf is one of my pet projects. That’s partly because I meet so many golfers whose minds are full of swing thoughts that get in the way of their golfing enjoyment and their unconscious, instinctive abilities.

My second reason is that I believe that hypnosis and NLP can and should play a big part in the learning process for the golf swing. As I talk about in my “Better Golf with Less Practice” hypnosis programme, repetitions are key to ingraining swing changes, but only if they are good repetitions and there are thousands upon thousands of them. It pains me to think of all those balls I hit on the range in my 20′s in the hope of hitting a dozen shots the way I wanted to. What’s the point of all those bad repetitions?

I have a third reason, a personal one, and that’s to use these techniques to learn a new, more biomechanically correct swing. One that will protect my 61 year old body after more than 40 years of “trying” to swing like Jack Nicklaus did in his prime. Thankfully, my hips have survived better than his! The new swing I’m just starting to work on is called the RST swing from a guy called Chuck Quinton at www.rotaryswing.com.

In his RST programme, Chuck is very heavily into a series of drills and “reps”, gradually building up the elements of the full swing. The problem is that you need to practice each of these drills serially and thousands of times. That takes many months. In addition, most of the early drills do not even involve swinging a club, let alone hitting a ball. So you have to be very dedicated and prepared to give up playing golf for a couple of months. I didn’t like that idea at all.

So my approach is to physically run through each drill consciously, until it looks and feels right. Immediately after that I sit down and listen to the “Practice Golf in Your Mind” hypnosis track from my “Better Golf with Less Practice” programme and do 1,200 perfect reps in my mind in the next 30 minutes using “Hypnotic Time”. If I repeat that daily for a couple of days, I’ve done over more than enough reps to internalise the drill. I’ll also build up many more layers of myelin on the new neural pathways than I would get from many months of less consistent practice.

There’s even a valid argument that says that, as long as I really understand and feel the drill internally, I probably don’t even need to do the physical bit at the beginning. Either way, the repetitions in your mind really will be flawless and identical – won’t they!

If you want to complete the reps even faster, then once you’ve used “Practice Golf in Your Mind” on a drill, you can use “Play Golf in Your Dreams”, the third hypnosis track in the “Better Golf with Less Practice” programme. That way, you’ll get even more perfect repetitions while you sleep.

Why do golfers talk themselves into playing the shots they don’t want to hit? I’m talking here about saying or thinking to yourself something like, “Now, don’t hit it into the water”. If it wasn’t the water, it could have been the bunker, the trees or the wrong side of the green that they were trying to avoid. If it wasn’t one of those, it could have been about not slicing, hooking, topping, shanking or yipping, for all I know.

I worked recently with a client who had a major problem playing the third hole on his home course, a long par 4. When I asked him to describe what he thinks about when he plays that hole, he started by telling me about all the trouble off the tee. He explained about the out of bounds on the left, the ditch and bushes on the right and the awkward slopes in the fairway. When I asked him about how he’d play his approach to the green, if he’d actually managed to get one on the fairway, he told me all about the difficulty of avoiding the bunker just short of the green and all the other ways to drop yet another shot on that hole.

What’s interesting is that later in the session, when he was much more relaxed, I asked him to imagine that I was playing his course for the first time and he was caddying for me. He talked me through the first hole, telling me exactly where to land my tee shots, how that would open up the green for me and where to land my approach shots to get the best run in to the pin position. He continued in much the same way through the second hole and, most interestingly, the third hole, his nemesis hole. He never once mentioned the bunkers, the out of bounds, the ditches and the bushes.

Now, I suspect that I would probably have played quite well with him as my caddy. At least I would have had a chance to play positively, even on the dreaded third hole. In fact, it would be just like an experience I had many years ago, when I was selected to play with a good friend of mine as my partner in a County Foursomes team event a course I had never played before. When I got there, there were no yardage charts available and no distance yardage markers on the course, so my foursomes partner, who had played there several times and knew the course well, suggested that he would have to tell me exactly what to do, when it was my turn to hit our ball. In other words, he acted as my caddy, in just the way my client imagined he was doing.

It helped that my friend knew my game well and we played off similar handicaps. So, on every shot I had to play, my partner would tell me the length and style of shot I needed to play and give me a specific target to aim at – a particular tree, bunker or part of a building. And that was all I had to think about. He never told me about any of the hazards to avoid. As a result, I was the perfect partner, hit the ball where and how he told me. You won’t be surprised to hear that we scored far better than we could have possibly expected.

So what happened to my client, the one with the nemesis hole, I hear you ask? Well, I used hypnosis to help him to play like he was his own virtual caddy, advising and guiding himself on the course. The next time out he parred the third hole.

If you need help overcoming that temptation to say “don’t” to yourself on the golf course, then think about using my golf hypnosis recording “Zone Out your Inner Critic”. It starts by helping you to build a powerful, calm, relaxed and resourceful set of feelings. This prepares you to learn more about your inner critic and the hidden meaning behind its negativity. The session also helps you unconsciously learn more about and strengthen the powers of your much more positive and resourceful inner guardian or champion. Finally the session uses and NLP “visual squash” technique to help your inner guardian overwhelm the inner critic while capturing any positive intention from all your old negativity. I know that sounds odd, but it’s a very effective and rewarding process.

“Zone Out our Inner Critic” is the second hypnosis track in my “Golf in the Playing Zone” audio programme, available to download from the Golf Hypnotist Store.